Terms of Service

Last updated: January 2026

1. Agreement to Terms

By accessing or using AferInsight's website and services, you agree to be bound by these Terms of Service. If you disagree with any part of these terms, you may not access our services.

2. Services

AferInsight provides business intelligence, automation, and custom software development services. Specific deliverables, timelines, and pricing are agreed upon in individual project proposals which form separate binding agreements.

3. Engagement Process

Our standard engagement process:

  • Discovery Call: Initial 30-minute conversation to understand your needs
  • Proposal: Detailed scope, timeline, and fixed price provided within 48 hours
  • Agreement: Written acceptance of proposal required before work begins
  • Delivery: Work delivered according to agreed milestones

4. Pricing and Payment

All prices are quoted in GBP (£) and exclude VAT unless otherwise stated. Our pricing model is fixed-price only:

  • BI & Automation projects: 50% deposit, 50% on completion
  • Development projects: 25% deposit, 25% after prototype, 25% mid-build, 25% on launch
  • Payment terms: 30 days from invoice date
  • Late payments may incur interest at 4% above Bank of England base rate

5. Intellectual Property

Your Content: You retain ownership of all content, data, and materials you provide to us.

Deliverables: Upon full payment, you own all custom code, designs, and documentation we create for your project. This includes:

  • Full source code access
  • Right to modify, extend, or transfer
  • No ongoing licensing fees

Our Tools: We retain ownership of our pre-existing tools, frameworks, and methodologies which may be used in your project.

6. Confidentiality

We treat all client information as confidential. We will not disclose your business information, data, or project details to third parties without your consent, except where required by law.

We may reference completed projects in our portfolio with your permission. You can request anonymised case studies if preferred.

7. Project Changes

Minor adjustments within the agreed scope are included at no extra cost. For significant scope changes:

  • We will provide a written change request with revised pricing
  • Work on changes begins only after written approval
  • Original timeline may be adjusted accordingly

8. Warranties and Guarantees

We provide the following guarantees:

  • BI Projects: 30% reduction in reporting time or we revise free. Full refund available if not satisfied after prototype.
  • Automation: Refund or revision if prototype doesn't meet agreed specifications.
  • Development: You can stop after any phase and only pay for completed, approved work.

All deliverables come with a support period as specified in your proposal. Beyond this period, support is available at our standard rates.

9. Limitation of Liability

To the maximum extent permitted by law, AferInsight shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities.

Our total liability for any claim arising from our services shall not exceed the amount paid by you for the specific project giving rise to the claim.

10. Termination

Either party may terminate a project:

  • For convenience: With 14 days written notice. You pay for work completed to date.
  • For cause: Immediately if the other party materially breaches these terms and fails to cure within 14 days of notice.

Upon termination, we will deliver all completed work and documentation.

11. Third-Party Services

Our solutions may integrate with third-party services (Microsoft 365, Azure, etc.). Your use of these services is subject to their respective terms. We are not responsible for third-party service availability, changes, or fees.

12. Data Protection

We process personal data in accordance with UK GDPR. See our Privacy Policy for details. When we process data on your behalf, we act as a data processor and will enter into appropriate data processing agreements.

13. Dispute Resolution

We aim to resolve disputes amicably. If a dispute arises:

  • First, we'll attempt to resolve it through direct discussion
  • If unresolved, we'll consider mediation
  • As a last resort, disputes shall be governed by English law and subject to the exclusive jurisdiction of English courts

14. General Provisions

  • Entire Agreement: These terms, together with any project proposal, constitute the entire agreement between us.
  • Amendments: We may update these terms. Continued use of our services constitutes acceptance.
  • Severability: If any provision is found unenforceable, the remaining provisions continue in effect.
  • Assignment: You may not assign your rights without our consent. We may assign to a successor entity.

15. Contact

Questions about these terms? Contact us:

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